The Trade Desk (TTD) operates a self-service cloud-based platform that enables advertising buyers to create, manage, and optimize data-driven digital advertising campaigns. The company’s platform enables clients to manage integrated advertising campaigns across various advertising formats, including display, video, audio, and social, as well as on various devices, such as personal and laptop computers, mobile devices, and connected television. The company serves advertising agencies and other service providers for advertisers. The Trade Desk was founded during 2009 and is headquartered in Ventura, California.